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  • SHAHNAMEH – Heritagewear for Men

    A unique branded entity created by the House of Sefam, Is inspired by the rich traditions & celebrations of nobility laid out in the jewel of ancient Persian Literature to cater to the aesthetically heightened, sartorial sensibilities of the dynamic eastern male. Shahnameh draws paramount inspiration from the masterful tapestries of imagination, a wonderful amalgam of the traditional legacy & the contemporary trends, marking the individuality of the Man of Today.

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  • WORKING WOMAN – Clothes That Work

    The Pakistani working women leads multiple lives & is constantly switching roles as she sets out to conquer her dreams in her workspace – be that at home or at office. Working Woman’s trouble free philosophy of simple, subtle and elegance enables her to cleverly navigate through challenges & past challengers. Let the Working Woman take you through a beautiful & eye opening journey of meticulously designed outfits that we painstakingly crafted keeping you in mind.

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